Ethnic Media in Canada at a Crossroads:

Challenges, Opportunities and Contributions to Canadian Society

Funded by an Insight Grant from the Social Sciences and Humanities Research Council of Canada (SSHRC).

Our multi-city research team has been investigating current and future trajectories in the ethnic mediascape. For five years ending in 2029, we will interview media owners and editors as well as journalists, consumers, and advertisers across Canada. We will also hold public “Knowledge Cafés” in multiple cities, to hear from communities.

Our overarching goal is to understand the successes and challenges that ethnic media face. Our study is aimed at developing robust, multi-disciplinary, cross-cultural academic analyses on ethnic media, production, dissemination, and consumption, while sharing findings with communities, media stakeholders, and academic peers.

Through our work, we hope ethnic media stakeholders can better position themselves to receive financial assistance for their media operations, and to seek policy change to stabilize and enrich the future of ethnic media in Canada.